How to connect Mailchimp to Shopify?

Integrating Mailchimp with Shopify allows you to efficiently manage email marketing campaigns, track customer engagement, and boost sales. If you want to connect Mailchimp to Shopify, this guide will walk you through the process step-by-step, ensuring you can seamlessly link Mailchimp to Shopify and enhance your store's communication strategy.

1. Prepare Your Shopify and Mailchimp Accounts

Before you begin, ensure that you have active accounts for both Shopify and Mailchimp. If you haven't already, sign up for a Mailchimp account and set up your Shopify store. Having these accounts ready will make the integration process much smoother.

2. Install a Third-Party Integration App

As of now, Mailchimp no longer offers a direct app in the Shopify App Store. However, you can connect Mailchimp to Shopify with a third-party integration app, such as Mailchimp: Email & SMS.

• Go to the Shopify App Store.
• Search for your preferred integration app.
• Click "Add App" and follow the prompts to install it in your Shopify store.

3. Connect the App to Your Mailchimp Account

After installing the integration app, you will need to link it to your Mailchimp account. The process may vary slightly depending on the app you choose, but generally, you will need to:

• Open the app from your Shopify admin dashboard.
• Follow the app's instructions to authorize access to your Mailchimp account.
• Log into your Mailchimp account when prompted.
• Allow the app to connect by clicking "Authorize" or "Allow."

4. Configure Your Integration Settings

Once the app is connected to your Mailchimp account, configure your settings to determine what information is shared between Shopify and Mailchimp. Typically, you can choose to sync customer data, purchase history, and product details. This information is essential for creating targeted email campaigns and automating marketing workflows.

5. Set Up Your Shopify Newsletter in Mailchimp

Now that your accounts are linked, you can add your Shopify newsletter to Mailchimp. To do this:

• Navigate to your Mailchimp dashboard.
• Go to the "Audiences" section and select the audience that corresponds to your Shopify store.
• Create a sign-up form or embed the form on your Shopify site to start collecting subscribers.

6. Start Sending Targeted Campaigns

With Mailchimp and Shopify connected, you're ready to start sending newsletters and targeted email campaigns to your customers. Use the synced data to create personalized messages, segment your audience based on their behavior, and drive more sales through effective email marketing strategies.

Additional Resources

For more detailed instructions and additional support, consider checking out third-party services that specialize in Shopify integrations, such as the Shopify Integration Service by Amasty. These services can help you streamline the integration process and optimize your email marketing efforts.