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Abandoned Cart Email for Magento 1
Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass cart reminders, easily customize email templates and generate coupons to encourage visitors come back to your store.
- Create unlimited number of flexible rules
- Capture email early via AJAX
- Use customizable sending schedule
- Automatically generate coupons
- Track sending history
- GDPR compliant
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Why do customers leave their carts?
Abandonment statistics
According to the Sale Cycle, the average abandonment rate in the sales sector is over 73% and the overwhelming majority of abandonments happen in the time period between 1 pm and 2 pm.
Among the common reasons for leaving online stores shoppers emphasize the following:
- High shipping costs (44%)
- Hesitation, simply being not ready to purchase (41%)
- Too high product prices (25%)
Noticeably Increase Your Revenue
Motivate your audience to complete purchases
Very often online shoppers add products to their carts but don’t complete purchases because of hesitation. Remove the hesitation with the Magento 1 Cart Abandonment Emails extension by getting closer to clients and boost your sales.
Boost your conversion rates
Do you know that according to the latest statistics every single shopping cart reminder sent to non-converted customers brings about $5 back to the online store? In a highly competitive e-commerce market, you simply can’t afford to ignore potential profit which could be generated by abandoned carts.
Get more loyal clients
Show to your clients you highly appreciate them by offering tempting discounts in your Magento abandoned cart email. You can easily personalize your reminders and therefore get more powerful feedback.
Create an unlimited number of email templates
Create as many different abandoned cart templates for Magento emails as you need and easily customize them according to your specific requirements:
- Display product configuration options like size, color etc.
- Use format manager to display currency, dates, price and time in the necessary format.
- Use URL manager to automatically create URLs corresponding to Magento requirements.
Incentivize customers with discounts
Insert discount codes into any of the follow-ups so that store visitors will be highly motivated to come back and purchase the items from their abandoned carts. E.g. you may send 3 abandoned cart reminders to a Magento customer and add promo codes to the 2-nd and 3-rd cart emails to increase the chance of order.
Highly-configurable follow-ups for max efficiency
Custom rule for each type of products
Different products require different approaches to be sold. Clients who are going to purchase expensive products, for example, cars or jewelry, require more attention. So, you can create a special rule for such types of products to send more follow-ups and promo codes to potential clients.
Apply one or more rules per cart
Create an unlimited number of flexible rules to send as many follow-ups as you need. For each rule you can set an individual number of follow-ups to be sent, e.g. for simple and cheap products, it may be 2 reminders, for more expensive ones it may be 4 or 5.
Use customizable sending schedule
If you are going to send more than one email you can indicate any time periods between the dispatches.
Automatically add coupons
Motivate customers to return to your Magento store and complete their purchase with discount coupons. Specify conditions when the promo coupons should be automatically sent to clients.
Capture emails of guest visitors with AJAX
Usually, visitors are not likely to register on shopping sites, so it’s very important to have the ability to send follow-ups not only to authorized visitors but to guest cart abandoners as well. The module captures guest addresses with AJAX when visitors fill in the fields on the Magento 1 and Magento 2 checkout page to send them follow-ups in case they interrupt the checkout process.
Cancel email dispatch based on stock availability
The dispatch automatically stops when customers click on the "restore cart" link or in case any product in the cart is out of stock. After the order is placed, follow-ups won't be sent as well.
Manage rules faster using mass actions
It’s possible to enable, disable or delete rules in bulk. An admin user can apply these actions to any number of rules right from the grid in your backend.
Send targeted emails
While creating a rule you can specify customer groups, order amount, particular brand names etc. Such flexibility will help you to effectively set up mass email sending by accurately targeting it.
Track the number of recovered carts in a current month
Use new condition to track how many carts each particular customer has restored this month. Due to this option, you get even more precise recovery data and prevent abuse from shoppers who abandon their carts too often.
Possibility to make the coupon available for the email recipient only
To take the coupon usage over total control make the promo-code sent in the follow-up email valid only for the email recipient.
Test your campaigns, track follow-ups sending and analyze results
Analyze your campaigns
History grid shows who of your clients just opened a recovery link, recovered the cart as well as whether they used the attached coupons or not. Filter and sort the data by rule name, customers’ names and emails, status, etc for effective analysis of your campaigns. For a proper analyzing a store, admin can also export the detailed history of all non-converted carts.
With this tool you can also:
- Disable auto sending option and manage follow-ups manually
- Stop sending emails once the recovery link is opened
- Send a reminder copy to an alternate email address
- Send follow-ups to registered clients only (not guests)
Manage and import email blacklist
The module enables you quickly view, edit and import customers' emails blacklist. Add customer addresses to the list either manually or by uploading them from your computer.
Moderate emails in the queue
Before a follow-up is sent it gets into the sending queue where you can see all the sending details and edit content. Modify the scheduled date and time as well as the customer's email address. You can also edit templates right from the queue grid.
Send test emails
The module allows you create test notifications and send them to the appropriate address to check if everything functions correctly.
Enrich the list of your marketing tools
Compatibility with other modules
The extension fully supports the One Step Checkout module functionality allowing you to easier capture customers' email addresses and launch effective email campaigns.
Do you want your store to comply with the latest EU’s legislative requirements?
Try out our Magento GDPR module to be sure everything's fine.
Higher conversion rate with Magento SMTP Settings
Decrease email rejection and prevent your abandoned cart emails to be labeled as spam with Magento SMTP module.
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