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2.4.7-p2; 2.4.6-p6; 2.4.5-p8; 2.3.7-p4

Google Rich Snippets for Magento 2

see M1 version

4.9

12 Reviews

Improve your search engine rankings with easy-to-set up Google rich snippets. Highlight necessary information in search results to increase your website visibility and draw highly targeted traffic to your store.

Enable breadcrumbs for rich snippets
Generate rich snippets with organization name and logo
Display search input box for a home page in search results
Show average products rating and starting price data for category pages
Add products availability and condition tag to rich snippets
Display shipping and return policy details in search results
Set up local business structured data
Hyva-ready storefront and Hyvä Checkout ready

Why do you need rich snippets?

Much faster website indexation
Enhanced visibility in organic search
Higher rankings in search results

Increased CTR (Click-through rate)
Massive targeted traffic
Lower bounce rate

How rich snippets work

Rich snippets for Magento 2 are a type of structured data that help Google and other search engines to better 'understand' information placed on your store pages and show additional details in organic search.

Therefore, by displaying more information about your organization, products or services you will accurately segment potential customers and draw only relevant traffic to your website by showing:

Prices and stock statuses
Rating and reviews
Social profiles
URL, company name, and logo
Navigation path
Search input box for a Home page

Take advantage of the most useful rich snippets types

Magento Rich snippets - Breadcrumbs

Show navigation path. Clear navigation makes any online store much more user-friendly and helps Google to better understand website content. The tool enables you to include breadcrumbs in Magento 2 Google rich snippets to accurately show the page's position in the site hierarchy.

Note: that enabling Product Rich Data activate the price display in the rich snippets. Give notice on pricing to your customers right in the search results.

Rich snippets - Category

Show average products rating + min starting price. Let customers see the average products ratings and the cheapest starting prices to help them learn more about your pricing policy and items' quality even without opening your store pages.

Rich snippets - Organizations

Show store URL + logo + extended merchant info.

With organizations Magento 2 rich snippet type, you will easily raise your brand awareness and stand out in search results. Due to flexible extension settings you can specify the necessary logo URL to display it in SERP. Furthermore, extend your business information by adding an address, and phone numbers of sales representatives, tech support, or customer service.

Rich snippets - Social Profiles

Add icons with you social media profiles to the rich snippets to be available for your customers from the search results page.

Note

To test rich snippets and breadcrumbs, please check the example our structured data on Magento 2 product page in combination with Google Structured Data Testing tool.

Advanced options

Rich Data Preview

Make sure your SEO settings are on point in advance. With the Magento microdata preview, you can see how information will be displayed in Google Search before publication to fine-tune rich data settings and save time on further corrections.

Image search Schema markup in Magento 2 extension

Google Image Search has recently launched a new tool to help users found what they need even more easily. Searching with badges is more convenient and significantly saves time.

As a merchant, if you want your products to be more reachable in the search results, use a detailed markup. The good news is the Rich Snippets extension can lend you a hand: this option is set up by default.

Search input box

Due to Magento 2 rich snippets extension you can display a handy search box right in Google search results. Make product search process maximally convenient by letting customers look for necessary items directly from Google.

Note: Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box.

magento-2-rich-snippets-availability-tag

Stock availability & New Condition tags

The Magento 2 module adds availability tag to product rich snippets making them even more informative. Now your customers will see whether the product they need is in stock (and whether it has a new condition) even without visiting your site and make a click decision much faster.

Display site name in search results

Specify any custom store name to display it in search results instead of a full site link. Make your google rich snippets for Magento 2 look accurate and clear to help customers easily focus on the information they need.

Brand and Manufacturer tags

Also, you can specify any custom product attribute for Brand and Manufacturer marker. Thus you can display relevant information about the Magento 2 product origin according to schema.org right in the search results.

According to the statistics, rich cards in Magento can cover each business need in synergy with the following solution: magento 2 xml.

Increase profits by driving sales to out of stock products

Indicate that the item is available for pre-order right on the search result page in the Google Rich Snippets. Employ Pre Order for Magento 2 to eliminate the opportunity your products will be missed.

How to add rich snippets to Magento 2 pages?

Install and enable Amasty Rich Snippets;
Go to Stores > Settings > Configuration > Amasty Extensions;
Set up what kind of schema generated by Magento plugin you want to display in your snippet: Breadcrumbs, Site Name, Organization info, Social Profiles, Search Box, Product Availability and Rating, etc.;
Then open the corresponding tab and fill in required fields;
Save the changes.

FAQ

What is Magento schema?

Magento schema is used to inform the search engine crawlers that the current page is related to the product. Also known as structured data, Schema markup consists of HTML tags that are added to your website code. Google Rich snippets extension provides a type of structured data that help search engines to better understand information placed on your website pages and also show additional details in organic search. The extension highlights necessary data in search results thus increasing your website visibility and drawing targeted traffic to your store.

4.5

See 500+ verified reviews

Amasty extensions work with all plugins we issued and with most 3rd-party plugins. If you come across a Magento 2 compatibility issue with any third-party module, we’ll definitely try to help you. If you face any technical issues, please create a ticket...

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4.9

12 reviews

4.5

See 500+ verified reviews

Add Your Review

Ambrish
Verified Buyer
Nov 12, 2024
Working perfect for me

100%

This extension is working perfect for me. It has improved my store’s visibility on Google by adding rich snippets like product details and pricing. I've noticed more traffic and clicks.

Amasty answer
Thank you, Ambrish, for your wonderful feedback! We’re thrilled to hear that the extension is working perfectly for you and has helped improve your store’s visibility on Google. It’s great to know you’re seeing more traffic and clicks. If you need any assistance, feel free to reach out—we’re always here to help!
Will
The Old Cinema
Oct 11, 2024
Easy to configure and works great

100%

This extensions helped us show pricing, in-stock status and lots of other rich data which was previously missed by Google.

Amasty answer
Hi Will, thank you for your feedback! We’re happy to know the extension is helping you display crucial information like pricing, stock status, and other valuable data. If you need further assistance or have questions, we're here to help!

The configuration was easy once consulted with user guide.
Bonnie
Verified Buyer
Jun 11, 2021
Great extension & Great company

100%

This extension truly helped us with SEO. It was easy to set up and use. We will definitely be using other extensions from Amasty as well.

Amasty answer
Hi Bonnie, thank you for the kind words about our extension and for sharing your experience. We're happy to hear that the module has helped you to improve SEO. Thanks for your trust and for choosing Amasty! Please feel free to contact us whenever you need additional functionality for your store, we'll be happy to suggest ready-made or custom solutions to accommodate your needs.
Jean-Sebastien
Golden Goblin Games, Managing Director
Aug 27, 2020
Intuitive to use, helps to increase organic traffic

100%

I wanted to get rid of product errors and warnings in Google Search Console. All the errors are now gone and the vast majority of the warnings. This extension has a lot of options and it is intuitive to use. If you want to increase your organic traffic (visitors coming from Google Search) and have nicer looking search results for your products, use it. Google takes time to process the change though, so you need to be patient.

Amasty answer
Hi Jean-Sebastien, thank you so much for the review and for the details about the functionality you needed. It’s great to see that the extension was helpful in improving your website visibility. We're grateful to have you as our customer!
Jean-Sebastien
Verified Buyer
May 25, 2020
Great plugin

100%

I highly recommend the Google Rich Snippets extension. I'm using Magento 2.3 and I'm still surprised that Magento doesnt' provide proper product schema. Anyway, this extension from Amasty will solve all product errors (red messages) in Google Search Console and will solve the majority of product warnings (orange messages). You will have to wait a few months for all errors to go away as Google validates the fixes very slowly, but it's worth it. This extension will basically add your product data as a JSON script at the bottom of each product page. Google will crawl your pages and get all that neat data and start displaying it in search results. This data can also be fed to Google Merchant Center using a crawl feed. The extension is not designed to achieve this, but it's a real upside. I do not recommend enabling on category pages as it will generate warnings about missing descriptions in Search Consolo.

Amasty answer
Hello Jean-Sebastien!
Thank you so much for your feedback.
We would be happy to see you in our store again!
Chris
The Rug Retailer, Owner
Dec 5, 2019
Excellent plugin, sorted errors and added new snippet

100%

I’ve been using the extension for 2 weeks. It helps to fix errors in google search console. It has excellent plugin, sorted errors and added new snippets. It is easy to set up and support was very good. I can recommend it to anyone wanting to fix any errors and to configure rich snippets as it should be.

Amasty answer
Dear Chris, thank you for your review! We would be happy to see you in our store again!
Grant R.
Jun 19, 2019
Solved our trouble

100%

We were having a hard time getting our Rich snippets to show up in Google. We bought the module, and it was easy for our developers to get it set up. After everything was set up, all of our Snippets showed properly. We would recommend it to anyone who needs there snippets to show properly without a lot of extra work behind the scenes.

Amasty answer
Dear Grant, thank you for your review! We would be happy to see you in our store again!
Luis Rios
Oct 31, 2018
Can be better

80%

This extension helped to increase the traffic. But you can improve it.
Andrea
Apr 25, 2018
Good job!

100%

It works great with my magento 2.2. Everything works just like it should. Thanks!
Trevor
Jun 8, 2017
happy user

100%

This extension is very useful and does exactly as described. We are happy with the purchase.
Leo
May 30, 2017
must have SEO tool

100%

I've generated rich snippets with company name and logo, showed rating stars and price as well as added the breadcrumbs. Nice tool to improve the search engine rankings. Thanks a lot!
magento owner
Jan 4, 2017
good

100%

The team was very supportive explaining why we didn't have our snippets shown right away. Other than that, the extension is pretty easy and intuitive.

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Drop us a line and we'll customize this extension for you!

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My Downloads

Google Rich Snippets for M2
Google Rich Snippets Hyva Compatibility
Google Rich Snippets Yotpo Compatibility

Select item

Version 1.9.1 Last Update: Nov 28, 2024

1.9.1 - Nov 28, 2024

Fix we fixed compatibility with Yotpo, resolving issues with the display of configuration settings and ensuring addition of reviews from Yotpo to rich data

1.9.0 - Aug 26, 2024

New we added the possibility to set up Product Variant Structured Data (Note: this functionality is available as part of an active product subscription or support subscription)

Version 1.8.1 Last Update: Jun 27, 2024

1.8.1 - Jun 27, 2024

New we added the possibility to set up Local business Structured Data (Note: this functionality is available as part of an active product subscription or support subscription)
New now it is possible to add Return Policy Rich Data into the snippets (Note: this functionality is available as part of an active product subscription or support subscription)
New new Shipping Rich Data settings were added to the module (Note: this functionality is available as part of an active product subscription or support subscription)
Improvement minor improvements in the documentation links
Fix solved the issue with displaying minimum advertised price in the Rich Data
Fix product names are now displayed in the Breadcrumbs List as intended
Fix we adjusted the display of country names in the Rich Date

1.8.0 - Nov 02, 2023

Compatibility we added the compatibility with Hyvä Theme for Google Rich Snippets. You can find the 'amasty/module-seo-rich-data-hyva' package for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)

Version 1.7.0 Last Update: Jul 06, 2023

1.7.0 - Jul 06, 2023

Compatibility now Amasty Google Rich Snippets is compatible with GraphQl. You can find the 'amasty/module-google-rich-snippets-graphql' package for installing in composer suggest (Note: the compatibility is available as part of an active product subscription or Support Subscription)

Version 1.6.3 Last Update: Mar 16, 2023

1.6.3 - Mar 16, 2023

Compatibility now the extension is compatible with Magento 2.4.5-p2, 2.4.6

1.6.2 - Jul 18, 2022

Fix we solved the products editing problem
Fix we fixed the compatibility with PHP 8.1
Fix the issue with the HTML5 validation error was resolved
Fix now the products meta description content does not take into account the source code and displays correctly

1.6.1 - May 02, 2022

Compatibility we improved compatibility with Magento 2.4.4

1.6.0 - Mar 10, 2022

New we introduced an option to use Yotpo reviews data in rich snippets
New we added search snippet preview to the product configuration page
Improvement we updated schema.org links with https

Version 1.5.1 Last Update: Dec 07, 2021

1.5.1 - Dec 07, 2021

New we added an option to limit the number of product reviews displayed in rich data
New extension will display individual SKUs of each child product when displaying configurable product as a list of associated products offers
Improvement we adjusted the object type for the brand field
Improvement now extension will display values for brand attributes with Text Field type
Improvement we adjusted the object type for the author field
Improvement we actualized MFTF tests

1.5.0 - Apr 22, 2021

New now you can choose the condition of a product for itemCondition property
New we added an option to choose the rating format (either percent or numeric) to be used in product snippet
New now you can add streetAddress to Organization’s rich data
New the extension now allows to set a default value for priceValidUntil snippet to avoid warnings if a special price’s end date is missing
Improvement we implemented modifications to the child products' links in case a parent (configurable or grouped) is configured to be presented as a list of associated products offers - now the extension takes the visibility criterion into consideration and replace ‘invisible' links with 'visible’ parent link
Improvement now the breadcrumb list contains the current category as well

Version 1.4.8 Last Update: Jul 28, 2020

1.4.8 - Jul 28, 2020

Compatibility compatibility with Magento 2.4 was added. Please, note: the current version of extension package contains the patch 'module-mage24fix' which is intended for compatibility with Magento 2.4.0 ONLY. If you are on higher or lower Magento versions - do not hesitate to just delete this patch

1.4.7 - Mar 19, 2020

Fix compatibility with Magento 2.3.2 was improved

1.4.6 - Nov 17, 2019

Fix we resolved issue with product offer data

1.4.5 - Aug 12, 2019

Improvement we reviewed and improved the Custom Properties setting to make it more clear and user-friendly. Now you can not only add your custom attributes to product rich data but also replace values of already existing schema.org properties with values of your custom attributes

1.4.4 - Jun 18, 2019

Compatibility the compatibility with Meta Tags Templates extension was enhanced

1.4.3 - May 31, 2019

Fix issue with category page and custom properties setting was resolved

1.4.2 - Apr 30, 2019

Improvement product global identifier support was added. Admin is able to specify a comma-separated list of schema.org properties and attribute codes like mpn, SKU. If mpn is missing it is replaced with SKU value

1.4.1 - Mar 27, 2019

Fix an issue with the best rating was resolved
Improvement now it adds the schema markup for each product on the category page. See the details here

1.4.0 - Jan 11, 2019

Compatibility compatibility with recent requirements for schema.org/Offer introduced by Google was added. Added the following properties: priceValidUntil, product URL, product review in @Offer

Version 1.3.8 Last Update: Dec 13, 2018

1.3.8 - Dec 13, 2018

Fix an issue with the product descriptions don't get stripped of HTML tags was resolved

1.3.7 - Nov 29, 2018

Fix an issue with zero reviews count was resolved

1.3.6 - Nov 23, 2018

Improvement indication that the item is available for pre-order was added. Amasty Pre Order extension is required

1.3.5 - Nov 08, 2018

Improvement the semantic markup of the product page was improved to make sure that indexing robots can extract all the structured data

1.3.4 - Oct 04, 2018

Fix the issue with extend breadcrumbs was resolved

1.3.3 - Aug 31, 2018

Fix the issue with the breadcrumbs on the home page was fixed

1.3.2 - Aug 09, 2018

Improvement now, the price is rounded to 2 decimals as required by Google Merchant

1.3.1 - Aug 08, 2018

Fix the issue when the breadcrumbs are ignored in the store configuration was resolved

1.3.0 - May 24, 2018

New brand or manufacturer was added to the product data

Version 1.2.1 Last Update: May 04, 2018

1.2.1 - May 04, 2018

Fix the compilation error was fixed

1.2.0 - Apr 25, 2018

Information section is added. Now you can see the version of an installed extension, available updates, User Guide link, conflicts, and other useful data right on the module Configuration page
New added the 'Breadcrumbs Type' setting that allows choosing between long and short type for the Search Engine
New allows adding Social Profiles links for Organization
New allows adding Merchant Business Info

Version 1.1.3 Last Update: Mar 19, 2018

1.1.3 - Mar 19, 2018

Fixed an issue with the image's metadata and watermarks usage

1.1.2 - Dec 21, 2017

Fixed an issue with the DataObject Plugin

1.1.1 - Oct 26, 2017

Minor fixes

1.1.0 - Oct 13, 2017

Fixed an issue with the company name and reviews in the metadata
Added new option to show the grouped products as a list of associated products offer
Added new option to display the configurable product as a list of simple products offer
Added new option to display an item condition

Version 1.0.2 Last Update: Jun 23, 2017

1.0.2 - Jun 23, 2017

Show description and price included tax

1.0.1 - May 11, 2016

Price formatting according to Google guidelines

Version 1.0.0 Last Update: Nov 02, 2023

1.0.0 - Nov 02, 2023

Initial Release

Version 1.0.3 Last Update: Nov 28, 2024

1.0.3 - Nov 28, 2024

Fix we fixed compatibility with Yotpo, resolving issues with the display of configuration settings and ensuring addition of reviews from Yotpo to rich data

1.0.2 - Jun 21, 2023