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Respecting user privacy and their consent choices is essential in today's digital landscape. New requirements with strict implementation deadlines emerge regularly, and businesses must adhere to them. One of the latest necessities for legally advertising your business without limitations is using a Google-certified cookie consent platform that supports TCF. In turn, we are gauging demand for developing such a CMP (Cookie Consent Management Platform) extension specifically for Magento 2.
A Consent Management Platform (CMP) is software used by website owners to manage the consent of users regarding the use of cookies and similar tracking technologies on their websites. It provides a user interface (incl. a cookie banner or notice) for obtaining consent from visitors, as well as mechanisms for processing and storing consent preferences.
Google announced that businesses (publishers) must use a Google-certified CMP with TCF integration on their websites when they:
If businesses fail to comply, ads served in those regions will have severe limitations in targeting and personalization. The deadline for implementation of an approved CMP is January 16, 2024.
The extension described on this page is not currently in development and does not yet feature TCF integration and Google certification. This page is created to assess demand. If you are interested in the release of Magento 2 Cookie Management Platform extension with TCF integration, please provide your email in the form.
TCF (Transparency & Consent Framework) integration is a key criterion for CMP to be certified by Google. This framework establishes industry standards for obtaining and handling user consent concerning processing of personal information for digital advertising purposes. The latest TCF version is 2.2.
TCF 2.2 standardizes the sharing of user data between publishers (e.g. your website) and third-party vendors (e.g. Google AdSense or other ad partners), respecting user preferences.
Furnish users with comprehensive details regarding cookie types, purposes, and third-party vendors your website intends to share their data with. Empower users to choose what to accept or decline, and enable them to withdraw their consent at any time.
Collect and process user data under European law requirements (GDPR, ePrivacy Directive). Minimize the risk of fines and protect your business reputation.
The integration of TFC 2.2 allows you to maintain effective targeted advertising in the EEA, UK, and Switzerland, optimize your monetization strategies, and safeguard ad revenue.
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