B2B SaaS Model: Customer Lifecycle and Key Metrics to Monitor
Cloud-based software that helps businesses to grow and run? That's B2B SaaS, which was a $327 billion market in 2023. Verified Market Research predicts that the B2B SaaS market will grow by nearly 20% a year (18.7% on average) between now and 2030 reaching over $1 trillion. B2B SaaS products can help business execs who want to grow their market share and give businesses the tech tools they need to thrive. Read on to learn more about what B2B SaaS is and how it can benefit your business.