Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
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